5) How did you attract your audience?

I tried to attract my target audience in a variety of ways. Firstly, as mentioned in the previous post, I tried to use protagonists similar in age to my preferred audience, ensuring that the film is easier to relate to, and therefore more enjoyable to watch.

I built tension and suspense through the many jump cuts, which as well as adding fear, imply that the film is fast paced and full of action. By placing these cuts after the very beginning, where I used more lengthy transitions such as cross dissolve, it breaks the audience's preconceptions about the pace and genre of the film - which should attract them to the remainder of it. Also, I feel the non-linear storyline helps to attract the audience because they'll want to know how it got to the point of  murder. However, looking back I realise this was quite ambitious because my film could be seen as a trailer, not an opening.

The genre of my film should attract teenagers, who are statistically the largest demographic to watch horrors. However, I wanted to target both genders, so by using one male and one female protagonist, and by adding elements of the romance genre I feel that my film could appeal to both sexes. To reflect my chosen genre, and to keep the audience's attention I placed the killing scene at the end of the opening, using a stereotypical prop and a dimly lit area to denote action, violence and death. Depsite this, I now see how this could enforce the fact that it appears quite trailerish due to the sudden cut to the title and halt in music, next time I would place it at the beginning to try and make it seem more obviously an opening.