4) Who would be the audience for your media product?

I think that my film would mainly be for teenage culture and young adults for the reasons stated in my original target audience post.

Personally, I'd rate my film as a 15 because, after going onto the BBFC's website, http://www.bbfc.co.uk/ and reading the criterion for a 15 film I discovered the two following statements:

1. (In a 15) strong threat and menace are permitted unless sadistic or sexualised. My film doesn't contain any sadisitc violence or horror, yet I would imagine it to contain strong threats throughout. 

2.  Easily accessible weapons should not be glamorised. Although my film features a stabbing scene using a kitchen knife, I made sure it was done fairly subtley and in a way which doesn't condone the seriousness of using such weapons.

Also, I researched the gender of teenagers who watched horror films and although it's predominantly male, I feel that my film could also appeal to teenage girls because of the romantic underlying storyline and the female protagnoist, allowing the girls to relate more. The younger cast I've chosen to use permits the teenage audience to identify with the characters more, this has been done in many recent horror films such as the popular Final Destination series and lesser known films for example The Human Centipiede, which has become a teenage cult phenomenon.

I looked at other psychological horror films which are globally known such as The Sixth Sense and The Gift - both have been rated as 15's by the BBFC, and because my film contains similar themes to them, I have rated it the same.