This is a poster from the new 'Nightmare on elm street', although I am not doing a horror film, I like the way you cannot see his face as it adds an element of mystery. I think the way he's standing over somebody shows a really strong sense of power and the red and black colour scheme shows that it relates to death and violence as that's what red connotes.
The hat is also very good because it again shows that he is mysterious and untrustworthy as you cannot see his eyes.
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